
Lucky Stride Run Club2023—2026
Co-founder & Art Director, 2023—2026. Co-founded an Antwerp-based running brand & community, exited in 2026. All things visual & creation — brand, apparel, communications & e-commerce. Partners: New Balance, Tudor, Tomorrowland.
Lucky Ride Cycling Club2025—2026
Co-founder & Art Director, 2025—2026. Cycling sister club of Lucky Stride, exited together in 2026. Brand, apparel, communications & e-commerce. Tudor partnership.
Suspicious2018—2023
Head of Design & Creative Projects, 2018—2023. Team lead across all brand, product & creative project design for globally celebrated Antwerp-based label Suspicious. ~€15M annual revenue.
Oliver Cabell2022—2024
Director of Design, 2022—2024. Head of all brand design & product development for US-based footwear label Oliver Cabell. ~€15M annual revenue.
DØTCH.studios2019—2023
Head of Brand & Product Design, 2019—2023. Team lead across all brand, product & creative project design for boutique label DØTCH.studios.
ANTWRP2024
Art Director // AW25, 2024. Art direction & styling for ANTWRP's AW25 collection campaign.
Samsung—Ambrava2026
Client Work, 2026. Creative lead & designer for full scope 2026 EHS / HVAC Campaign.
ACE Lighting2026
Brand & Content Direction, 2026. Creative lead & designer for ACE Lighting's 2026 Archive Sale.
Schoeffaerts2026
Brand Strategist & Designer, 2026. Full brand & strategy refresh for interior designer Schoeffaerts.
Thrive Society2025
Brand Designer, 2025. Branding for Thrive Society™: a Business Club for Petrolheads.
GOFLUO2025
Product Designer, 2025. Concept & product design study for 'GOFLUO—LABS™: Urban Visibility Study'.
Zizou Bergs2025
Brand Designer & Creative Direction, 2025. Personal brand identity for the ATP No. 33 professional tennis player Zizou Bergs.
Tout Bien2024
Communication Strategy for Black Friday 2024, 2024. Black Friday campaign built around 'The Election Party' — a guest-list event launching Tout Bien 0,0, a new non-alcoholic beer.
LAB Antwerp2024—2026
Creative Designer, 2024—2026. Brand building exercises for personal training studio LAB Antwerp.
Formula Air2025—2026
Brand Designer, 2025—2026. Full brand refresh for industrial player Formula Air.
Leemans Kredieten2026
Brand Designer, 2026. Rebrand for Antwerp family credit broker Leemans Kredieten — an identity and campaign system built on 'borrowing from Mrs Leemans is borrowing from a friend', carried from shopfront to web, app and social.
Buenas Open x UNIQLO2025
Brand Designer, 2025. (Re)branding for Buenas Open and its UNIQLO collaboration.
Joseph Bricks2026
Brand Designer, 2026. Brand definition exercise for high-end brickmaker Joseph Bricks.